One of our College’s faculty members from the Department of Arts and Sciences teaching subjects to our Hospitality and Tourism Management students served as our guest for today’s episode of ASCOT ‘TO (Todo-Todo) at 92.1 FM RTV Baler!

In our program’s Episode 48, discussing our second topic from the field of business management, entitled “Ating Alamin! Factors Affecting Differential Pricing,” Ma’am Janna Martha O. Lopez shared with our listeners some basic information about “Differential Pricing,” which refers to a product’s price based on customer characteristics, buying behavior, and purchasing patterns.

Ma’am Janna went over the eight major factors that influence the prices of many of our basic goods and services one by one. These include things like the type of customer, where they live when they buy, how much they buy, how they buy it, how they pay, and how many versions of the product they buy.

Catch ASCOT TO’s future episodes for more additional knowledge about your favorite subjects and topics to be tackled on-air on “Ating Alamin!” brought to you by your well-loved and favorite faculty members!